The market for selling used cars online has exploded during the pandemic. Now, General Motors Co.
GM,
wants to help its dealers secure a bigger piece.
The Detroit auto maker is launching a new website called CarBravo that will help U.S.-based GM dealers market and sell used cars online, competing directly with Carvana Co.
CVNA,
and other retailers that have embraced virtual sales in the past couple of years.
GM dealers would sell both GM and non-GM vehicles through the site.
The move injects fresh competition into the used-car industry, which already is undergoing rapid change from online-focused startups such as Carvana and Vroom Inc.
VRM,
It is also a shift in strategy for GM, which today owns and sells vehicles from its leasing operations but isn’t involved in marketing them directly to car shoppers.
