“You’re stuck on me like a tattoo.”
That’s the message from the aptly named “Tattoo,” the love ballad from Sweden’s Eurovision songstress Loreen that catapulted her to victory on Saturday night. It also might explain why millions have downloaded the song.
“Eurovision can catapult a singer into fame, and a catchy Eurovision song can provide a huge income for the lucky winner. This is reflected in their potential Spotify earnings, with some winners earning millions from a single song,” said a spokesperson from Casino bonus comparison website, Mr. Gamble.
Loreen has already earned royalties of nearly $250,000 from streaming off sites such as Spotify
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which Mr. Gamble used to track plays for each contestant and past winners to determine potential post-performance earnings, based on average rate per-stream across the big streaming services.
The singer, who was the bookmaker’s favorite, and who also won the contest in 2012 with “Euphoria,” has logged 60.5 million Spotify streams, with “Tattoo” now the ninth-most streamed winning Eurovision song ever, said the website.
Based on the average number of streams for every prior winning song — 44.4 million —Mr. Gamble said Eurovision winners can expect to earn around $177,615 from streaming royalties. “This means Sweden’s, Italy’s, and Norway’s entrants have already earned more than the average Eurovision winner since the Grand Final on Saturday,” said the site.
Alongside, “Tattoo,” Italy’s “Due Vite” by Marco Mengoni, “Queen of Kings” by Norway’s Alessandra, “Cha Cha Cha” by Finland’s Käärijä, and “Solo” by Poland’s Blanka are the top-streamed of this year’s contest, earning over $750,432. Italy’s song has been streamed 50.5 million times, followed by 47.7 million for Norway’s and 23.9 million for the Finnish tune.
Collectively, the Eurovision songs for all 37 contestants have earned more than $1.2 million, based on 304.1 million streams, said Mr. Gamble..
For Sweden, though, Loreen has done a bit more than bring home a trophy and put her now seven-time winning country on the musical map again. Her victory also means Sweden will host Eurovision 2024, marking 50 years since the contest’s most successful winners of all time, Abba, performed the disco hit “Waterloo” in 1974.
Of course, not everyone was happy with the judge’s Saturday decision, which sparked some conspiracy theories.
Mr. Gamble also calculated the song contest’s top 10 most streamed songs of all time, with 2019 Netherlands’ winner “Arcado” by Duncan Laurence, streamed 944 million times to date, earning nearly $3.72 million. Italy’s 2021 winner, Rock band Måneskin, is second with 389 million plays earning $1.53 million to date.
And the Swedish greats Abba are at No. 4, with “Waterloo” logging 242,201,529 streams. The song’s estimated earnings, according to Mr. Gamble, are roughly $957,173 to date.
But then one has to factor in that streaming services were not even a glint in anyone’s eyes in the 1970s, and the band may only have more to earn as its music keeps finding new fans. The Abba Voyage virtual London concert featuring the original four has sold over a million tickets since its launch last year and now plans a global tour.
For now, Loreen is some millions of streams behind her supergroup forefathers (and mothers). But one can almost hear the 39-year old saying/singing: “I feel like I win when I lose.”
