Companies across a variety of sectors have sought to integrate ChatGPT into their businesses amid the chatbot’s surging popularity, and Snap Inc. is not missing the boat.
The company announced Monday that it was introducing My AI, an artificial-intelligence chatbot, into its Snapchat app. Users will be able to talk with the bot just as they would with their human friends.
My AI is powered by ChatGPT, according to The Verge, which interviewed Chief Executive Evan Spiegel about the feature. Spiegel said that My AI will first roll out to subscribers of the Snapchat+ service, which costs $3.99 a month, but that he hopes it will ultimately become available to all Snapchat users.
According to The Verge, Snap
SNAP,
has sought to restrict what its AI chatbot can address. It’s been trained to avoid swear words and to decline requests to write academic essays, the article said.
The company has been aiming to grow the subscriber base of Snapchat+ in a bid to further diversify its revenue base beyond advertising. At its investor day presentation, Snap said it has more than 2.5 million subscribers to the service.
“Every month or two, we surprise and delight subscribers with drops that bundle exclusive new features, so there’s always something exciting to anticipate and show off to friends,” Jack Brody, the company’s vice president of product, said at the time, according to a transcript provided by AlphaSense/Sentieo.
Shares of Snap are ahead 1.7% in morning trading Monday. They’ve shed three-quarters of their value over the past 12 months, while the S&P 500
SPX,
has lost about 9%.
