Rising prices upset shoppers. Do retailers dare tell the truth about who’s to blame?

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Every time Americans check out at the grocery store, replace a household appliance or buy school supplies, they feel it. Prices are painfully high and climbing. The steady drumbeat of rising costs has become a source of frustration and fatigue — stretching budgets, limiting options and forcing tough choices about what to buy and what to skip.

The pressure may soon intensify. New U.S. tariffs apply to a wide range of imported goods, and more may follow. So far, most consumers haven’t felt the impact. Many retailers stocked up earlier in the year to get ahead of the changes, and some importers are absorbing the added costs. But these buffers won’t last indefinitely. Given the magnitude of the tariffs, price increases are coming — and when they do, shoppers will notice. Once tariffs push up prices, businesses must decide how to explain them while shoppers face higher costs with little clarity.

This post was originally published on Market Watch

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