Brits spend a whopping £4,116 on house moves over their lifetime

Image source: Getty Images


The average Brit moves house 5.5 times over the course of their lifetime. And while moves come with their own stresses related to organising mortgages, arranging surveys, packing and unpacking, there is also an additional type of stress many ignore: high costs. Here’s a look at the costs involved and what you can do to reduce them.

Moving isn’t cheap

According to MoneySuperMarket, Brits spend an average of £748 each time they move house. For those moving the average 5.5 times, that means £4,116 in costs that include buying new furniture (55%), purchasing new household items, such as bedding and kitchen utensils (53%), paying for the post to be re-directed (42%), and changing bill providers (36%). This is 12% more expensive than it was last year when lifetime moving costs averaged £3,417. 

The research also shows that there could be costs to consider when moving house than many people realise. Jo Thornhill, money expert at MoneySuperMarket, explains, “If you are considering moving, factor in things like cleaning, new household items, temporary storage space, and professional movers.  

“It’s also important that you have contents insurance before transporting your items to their new home. Most policies will provide cover for your belongings against damage or loss while they’re in transit from one property to the next,” Thornhill adds.

Moving costs vary greatly between cities

Some cities are more expensive than others when it comes to moving costs. Moving house in and around Aberdeen will set you back about £1,020 in 2021. That’s more expensive than moving within London, where the average cost of a move is around £854. In cities like Leicester and Portsmouth, moving comes out much cheaper to around £600.

Reducing the cost of moving 

You can’t make your moving experience completely free, but you can certainly cut costs here and there. Here are five ways to keep moving costs under control:

  • Purge like crazy. The more stuff you have to move, the pricier it will be. It’s never too soon to get rid of excess clothes, furniture that needs to be replaced anyway, books and anything you don’t have a real use for. Consider selling things before you move to save money and put that money towards your moving costs.
  • Hire a man with a van rather than a big moving company. Larger companies tend to outsource the work anyway, and you end up paying for a middle man you don’t need. That said, more established moving companies might be a good idea if you have very expensive, valuable items (like crystal lamps or a piano) as these companies tend to be insured.
  • Try to negotiate a discount. Some movers will charge you less if you book well in advance (think two months, not two weeks) or if you pack everything yourself.
  • Drive yourself to your new home if you can. This way, you could take valuables and fragile items with you and you won’t have to worry about paying extra to insure them.
  • Be flexible with your moving plans. It’s usually more expensive to move during the summer or on the weekends. If you’re using a removal service, ask if they offer discounts for off-peak moving times.

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Revealed! The three most popular assets for beginner investors in 2021

Revealed! The three most popular assets for beginner investors in 2021
Image source: Getty Images


Beginner investors piled in to invest their wealth last year, and new research reveals that newbies have as much confidence as ever in the stock market.

So what were the most popular assets among beginner investors in 2021? And what else can we learn from the research? Let’s take a look.

What were the most popular assets for beginner investors?

According to BrokerChooser, beginner investors ‘flooded’ the markets last year and are ‘here to stay’. In light of this, here are the most popular assets among beginner investors in 2021 (so far):

1. Stocks

A stock represents a fractional claim to ownership of a company. In other words, if you hold a stock in a company, then you get to stake a claim on its assets.

2. Exchange-traded funds (ETFs)

An ETF tracks the price of an index, sector or commodity. ETFs are sold on an exchange, such as the stock market, and are often favoured by passive investors.

3. Cryptocurrency

Cryptocurrency refers to digital, decentralised currency, with ‘Bitcoin’ being the best-known. While the concept of cryptocurrency has become mainstream in recent years, the sector remains widely unregulated in the UK.

What does the data reveal about the number of beginner investors?

According to BrokerChooser’s data, there are more beginner investors in the US than in Europe. That being said, there is roughly the same number of retail traders in Europe as there is across the pond.

One statistic of note is that day trading is a more common pursuit in the US than in Europe. This suggests that Americans have a riskier attitude to investing than their European counterparts. That’s because day trading is favoured by those chasing high returns in the short term. While it may seem like a decent approach, day trading is essentially a zero-sum game, and it can lead to substantial losses compared to a longer-term investing horizon.

Interestingly, 9% of those included in the data say they are interested in cryptocurrencies. This compares to less than 5% last year, revealing that digital currency is a growing sector of interest among those new to investing.

What else can we learn from the data?

Aside from beginner investors, the analysis reveals that investing remains a male-dominated activity. That’s because male investors outnumbered female users in every country in the world. In 2021, male investors accounted for 76% of traders, while females made up 24%. 

With regards to age groups, 39% of BrokerChooser traders are aged 25-34. Just 5% of traders are aged over 65. Interestingly, the number of investors using desktop computers and mobile devices was almost an even split, with 49% using fixed computers and 51% preferring mobile devices.

How did the report suggest stock markets will perform in 2022?

The report suggests that the performance of global stock markets may be impacted by rising interest rates, as well as any new or existing Covid-19 variants coming into play.

The report also suggests that rising inflation, higher energy prices, and the ‘ballooning’ Chinese housing bubble may be responsible for impacting global stock markets next year.

Krisztian Gatonyi, senior broker expert at BrokerChooser, suggests that interest rates may also be an issue next year. He explains, “As a result of the ongoing inflationary pressures, rising interest rates can be expected in 2022.”

Gatonyi also highlights the ongoing impact of Covid-19, stating, “The effect of the omicron Covid-19 variant could cause high volatility on the financial markets next year.”

While both of these events may cause concern among cautious investors, the report outlines that uncertain markets can provide ‘trading opportunities’. That’s because in volatile markets big swings can provide investors with more opportunities to make big gains. That said, volatile markets also make it easier to lose money!

As with any investing, it’s important to understand that stock markets can fall as well as rise. If you’re new to investing and want to learn more, then take a look at our investing basics.

Are you looking to invest? Take a look that The Motley Fool’s top-rated share dealing accounts.

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3 top dividend shares to buy now for 2022

Interest rates have remained low throughout 2021. Even with the potential for rates to increase in coming months, it’s likely to only be by 0.15% or similar. Therefore, in 2022 it’s going to be still important for me to try and make my money work hard elsewhere. One way I can do this is via top dividend shares. The income yield that I pick up from these stocks can help me to have a return on my initial capital. Here are some stocks I like.

Some dividend shares from finance

If I had a pot of money to invest in dividend shares, I’d aim to split it up via a selection of stocks. This allows me to reduce my risk from just holding one company. It also allows me to mix up the yields. I can target some high yielding stocks but offset some of this risk by also choosing some more conservative options. When I average out the yields, I should be able to get a nice blend.

5 Stocks For Trying To Build Wealth After 50

Markets around the world are reeling from the coronavirus pandemic… and with so many great companies trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.

But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be a daunting prospect during such unprecedented times.

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For some conservative options, I’d look to buy finance firms Brewin Dolphin and TP ICAP. Both have similar yields of around 4.3% at the moment. Although they both operate in the finance sector, the companies are quite different. Brewin Dolphin is an investment manager that primarily makes money from providing wealth management advice and by growing the assets held under management.

TP ICAP is a financial broker for banks and other institutions. It helps to facilitate large trades as a middleman, taking a small cut as commission. I like both companies because both should do well if we see the stock market become volatile. Also, these companies shouldn’t be particularly negatively impacted from higher interest rates, which is another plus.

In terms of risks, both these subsectors of finance are very competitive. Both wealth management and brokering have numerous companies competing for the same business. Either of these top dividend shares could lose market share easily if they take their foot off the gas.

Higher yields, but higher risks

When looking for some higher yields, the metal and mining space offers me plenty of options. In fact, the three highest dividend yields in the FTSE 100 at the moment are all from this area. All offer yields of 10% and above. However, these do come with high risks, hence why I’d use other stocks to try and diversify.

For example, Rio Tinto can be classified as a top dividend share with a yield of 10.92%. It’s been paying out generous amounts from the profits made recently. In half-year results, profit after tax rose 271% from the previous period to $12.3bn.

One risk here is that the commodity prices can pull the share price lower. Falling iron ore prices have hurt the Rio Tinto share price, which is down 13% over one year. This helps to boost the dividend yield, but arguably this isn’t a sustainable way of doing it.

Overall, I’m considering buying the top dividend shares mentioned now. By mixing up the types of stocks I go for, I should be able to diversify my risk but keep an attractive overall dividend yield.

Inflation Is Coming: 3 Shares To Try And Hedge Against Rising Prices

Make no mistake… inflation is coming.

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Jon Smith and The Motley Fool UK have no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Here’s one of my best stocks to buy now!

On the lookout for the best stocks to buy now for my portfolio, I believe Sage Group (LSE:SGE) is one such pick. Here’s why.

UK tech stock

Sage Group is one of the UK’s largest listed tech firms. It specialises in accounting and payroll software for small to mid-sized businesses. A recent shift in strategy to migrate its products to the cloud software-as-a-service (SaaS) subscription model seems to be working.

5 Stocks For Trying To Build Wealth After 50

Markets around the world are reeling from the coronavirus pandemic… and with so many great companies trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.

But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be a daunting prospect during such unprecedented times.

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As I write, shares in Sage are trading for 820p, which is a 43% return since this time last year when the shares were trading for 573p. At current levels, the Sage share price has only recently surpassed pre-crash levels.

Why I like Sage shares

Tech stocks have become more defensive since the pandemic began and the market crashed. Defensive stocks refers to stocks with resilient and predictable earnings despite worsening market conditions. Typical defensive stocks used to be healthcare, utilities, and transport. The pandemic has changed this. The reliance on technology for day-to-day operations of businesses has increased and I believe it will continue to do so. Sage’s products are key components for the running of any type of business. Despite macroeconomic pressures on small to medium-sized businesses, the need for accounting and payroll services will always be a requirement.

Sage has a good track record of performance as well as impressive recently reported results. I understand that past performance is not a guarantee of the future but I use it as a gauge nevertheless. Sage has generated consistent growth and profitability has been excellent too. Coming up to date, audited results for the year ending September 2021 were released last month. The shift towards SaaS seems to be paying off. Sage reported organic recurring revenue growth of 5.4%, driven by growth in its Sage Business Cloud division of 19%. Furthermore, annualised recurring revenue increased by 8%. Cash generation was strong, supplementing a robust, cash-rich balance sheet.

At current levels, Sage looks cheap to me. It sports a price-to-earnings ratio of just 30. I think this is cheap for a tech stock with such a good track record of performance and growth year-on-year.

Risks involved

Despite believing Sage is one of the best stocks to buy, I know that it still comes with risks. Competition among tech stocks is intense and I must take this into account. For example, Xero is a new entrant into Sage’s marketplace that could eat away at Sage’s burgeoning market share with its own offering and hamper Sage’s performance.

Overall, I view Sage as a quality company with defensive attributes and a good track record. Recently, analysts noted they expect the share price to rise to the 900p level, which means its recent upward trajectory could continue. It is worth noting that forecasts can change and aren’t something to rely on. 

It also pays a dividend that will make me a passive income, although dividends aren’t guaranteed. Furthermore, it has a good balance sheet to ward off any issues if they were to arise. I would add the shares to my portfolio at current levels.

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Jabran Khan has no position in any shares mentioned. The Motley Fool UK has recommended Sage Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

1 top stock I’d buy and 1 I’d avoid with Omicron risks ahead

When news about the Omicron variant first broke a couple of weeks back, the FTSE 100 opened down 3% on the day. It was clear that the market was shaken in the immediate term. Now we’re getting more information about the variant, but things are still uncertain. Even with the risks ahead, not all stocks might perform badly. Here’s one top stock I’m considering buying, and one that I’d stay away from.

Getting exposure to gold

The top stock that I think could do well if Covid-19 worries stay over the winter is Polymetal International (LSE:POLY). Given that the share price is down 22% over the past year, this might be surprising. However, I’m looking at the stock from the exposure it has to gold.

5 Stocks For Trying To Build Wealth After 50

Markets around the world are reeling from the coronavirus pandemic… and with so many great companies trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.

But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be a daunting prospect during such unprecedented times.

Fortunately, The Motley Fool UK analyst team have short-listed five companies that they believe STILL boast significant long-term growth prospects despite the global upheaval…

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Polymetal is a top-10 global gold producer, with mines in Russia and Kazakhstan. Therefore, some of the share price movement is correlated to what happens to the gold price. After all, if the price of gold rallies 10%, then the asset mined by Polymetal will achieve a higher selling price. This acts to boost revenues.

Over the past year, the gold price is down 3.44%, acting as a drag for Polymetal. Yet if we see Omicron risks increase, I think the gold price should rally as investors look for a safe haven. As a result, this should help to uplift Polymetal shares. 

A risk here is that if the variant becomes very serious, mines could be closed, restricting any work potential. Also, Polymetal is a global company that transports and operates in countries around the world. Travel and supply chain disruption could hinder the business.

Are airlines top stocks right now?

A company that I wouldn’t refer to as a top stock right now is International Consolidated Airlines Group (LSE:IAG). The share price is down 11% over the past year, although this doesn’t tell the full story. Over two years, a drop of 61% has been seen, as the full hit of the pandemic from the start of 2021 is noted.

I wrote about the stock last week, flagging the fall in the short term due to concerns around Omicron. During the week commencing 22 November, it was the worst performing stock in the FTSE 100 index. This was when the news first gathered pace about the variant.

I think that if Omicron risks remain (or increase) then IAG shares could come under further pressure. The slippery slope is that governments are imposing travel restrictions at the moment. This generates lower demand for air travel. Thus, airlines under the IAG umbrella will likely have lower flying hours. Ultimately, this should translate to lower revenue.

I could be wrong, and IAG shares might find a bottom soon. Having been beaten up over the past two years, there’s logically a point where the share price can’t fall any lower, given that it’s not bankrupt. So buying it an a cheap level could offer high rewards in the future.

Overall, concerns around the stock market doesn’t mean there aren’t top stocks that could still do well. I’m considering buying shares in Polymetal, but steering clear of IAG.

5 Stocks For Trying To Build Wealth After 50

Markets around the world are reeling from the coronavirus pandemic…

And with so many great companies still trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.

But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be a daunting prospect during such unprecedented times.

Fortunately, The Motley Fool is here to help: our UK Chief Investment Officer and his analyst team have short-listed five companies that they believe STILL boast significant long-term growth prospects despite the global lock-down…

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Jon Smith and The Motley Fool UK have no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

1 FTSE 100 stock that could outperform in 2022

The biggest FTSE 100 gainer in yesterday’s trading was property developer Berkeley Group Holdings (LSE: BKG), whose share price rose by almost 5%. I have to admit, I have not talked about the company in a while, because others in the segment looked so much more promising. But yesterday’s increase had me sit up and take notice. 

Berkeley Group Holdings posts good results

So I dug deeper. The increase followed a good set of results. For the six months ending 31 October 2021, the company reported a 36% increase in revenue compared to the same six months in 2020. Its earnings showed strong growth too. Pre-tax profits were up by 26%, while earnings per share (EPS) rose by almost 35%. Even though the company’s revenues have not grown consistently, on a sequential basis, its net profits have risen every six months for the last year and a half, which is pretty impressive to me.

5 Stocks For Trying To Build Wealth After 50

Markets around the world are reeling from the coronavirus pandemic… and with so many great companies trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.

But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be a daunting prospect during such unprecedented times.

Fortunately, The Motley Fool UK analyst team have short-listed five companies that they believe STILL boast significant long-term growth prospects despite the global upheaval…

We’re sharing the names in a special FREE investing report that you can download today. And if you’re 50 or over, we believe these stocks could be a great fit for any well-diversified portfolio.

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And its future looks good too. Berkeley Group has increased its earnings guidance for the next three years! It also says that by then its volumes will have increased by 50% from pre-pandemic levels. I think this could continue to add to its share price, which is still some 13% below its pre-pandemic levels. In the past year as well, the stock has made limited gains of only 9% or so. Of course the gains can vary from day to day, based on where the markets were at a year ago. And in this case, there has been a particularly high degree of fluctuation in stock price. Hopefully, though, it could stabilise a bit more now. 

Higher expected dividend yield for the FTSE 100 stock

The company could also pay better dividends now. So far its dividend yield has been negligible at 0.2%. This in turn could increase the attractiveness of the stock, which has so far been relatively limited. 

What is holding it back?

I reckon that one reason why Berkeley Group’s share price was not going anywhere recently, despite its good results, was its price-to-earnings (P/E) ratio of around 12 times. Now, this is not high. In fact, it is much lower than the current FTSE 100 P/E of 17.5 times. But, it is comparable to other big property developers.

For instance, Barratt Developments and Persimmon each have a P/E of 11.5 times. At the same time, their share price movements have been far more predicable. They rose during the pandemic in 2020 on account of stimulus measures for the housing market. And they have been less certain in 2021 as supportive policies are rolled back and the recovery still remains relatively muted. And both stocks also have much better dividend yields, notably Persimmon, which is at 8.2%. In other words, they seem to have more going for them than Berkeley Group. 

However, I think the clarity of outlook for the company is noteworthy for me. And I reckon it was so for other investors too, which is why its share price rose so much yesterday. 

What I’d do

Based on this and a potential improvement in its dividend yield in the coming months, I think this stock could outperform its peers, if not other FTSE 100 shares in 2022. I am keeping a close watch on further developments. It could just be among the stocks I buy early next year. 

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Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Here are 10 US stocks investors are betting against right now

Image source: Getty Images.


Not every stock is going to be popular, but there are certain stocks that will be much more unpopular than others at any given time.

Right now, there are certain US equities that are out of favour with investors. This lack of popularity can be reflected in how many people are shorting a company. Read on to find out exactly what short selling means and the shares investors are betting against at the moment.

What does it mean to short sell stocks?

Short selling investments is a slightly complex process. But the main point you need to know is that it is a way of betting against a stock. Short sellers borrow a security and sell it, hoping to buy it back later for less money. So, if you believe a share price is going to go down, short selling it would mean making money if it loses value.

However, this way of investing is a dangerous game. Because although you make money if the stock drops, you lose money if it goes up. When buying shares, the most you can lose is 100% of your initial investment. But because stocks can rise by more than 100%, your potential downside is unlimited if you short sell.

Nevertheless, this strategy of betting against certain shares does give us some good insight into what stocks are out of favour.

What are the 10 most shorted US stocks right now?

According to data from MarketWatch, these are the ten stocks seeing the most short-selling action in America at the moment:

Position Company Shares shorted
1 Cortexyme (CRTX) 58.59%
2 AerSale (ASLE) 41.20%
3 Pioneer Power Solutions (PPSI) 40.92%
4 Blink Charging (BLNK) 36.65%
5 Beyond Meat (BYND) 36.18%
6 Intercept Pharmaceuticals (ICPT) 34.54%
7 Big 5 Sporting Goods (BGFV) 33.91%
8 Bit Digital (BTBT) 33.54%
9 Lemonade (LMND) 33.32%
10 Beam Global (BEEM) 32.91%

Does this mean these stocks are bad investments?

Not necessarily. Sometimes short selling can create a bit of a self-fulfilling prophecy. When investors see a stock is being short sold, they may lose confidence and decide to sell their investment. Others may simply choose not to buy shares in that company if they don’t already own any.

Usually, there’s a reason people short-sell and bet against companies. But often, it’s more of a short-term play. The immediate future of a business may be bleak, but that doesn’t mean the firm won’t recover and perform well further down the road.

How should investors use this information?

It’s interesting to see which stocks are out of favour right now. However, this unpopularity can sometimes provide great opportunities to buy shares in companies that may have lots of room to grow.

If a stock is heavily shorted, it’s not a death sentence for the firm. So you may be able to find some absolute bargains in these areas that have been overlooked by impatient investors. When picking up investments this way, it’s always worth using a stocks and shares ISA account to make sure you don’t pay any tax on large gains.

Just remember that whether you pick popular or unpopular investments, gains are never guaranteed. You may get out less than you put in, so always research carefully. If you need some extra help with understanding the markets, make sure you check out our complete guide to share dealing.

Was this article helpful?

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Some offers on The Motley Fool UK site are from our partners — it’s how we make money and keep this site going. But does that impact our ratings? Nope. Our commitment is to you. If a product isn’t any good, our rating will reflect that, or we won’t list it at all. Also, while we aim to feature the best products available, we do not review every product on the market. Learn more here. The statements above are The Motley Fool’s alone and have not been provided or endorsed by bank advertisers. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Barclays, Hargreaves Lansdown, HSBC Holdings, Lloyds Banking Group, Mastercard, and Tesco.


Aviva shares are up over 20% in 12 months! Here’s what I’m doing now

The Aviva (LSE:AV) share price has risen over the past 12 months. At current levels, would Aviva shares be a good addition to my portfolio? Let’s take a closer look at why the shares are on the up and if I should add some to my holdings.

Aviva shares rising

Aviva is the UK’s largest insurance firm and serves over 15.5m customers. Insurance is a staple for consumers and businesses alike and shouldn’t be affected even in times of economic uncertainty.

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As I write, Aviva shares are trading for 394p, whereas a year ago shares were trading for 323p. This is a 21% return over a 12-month period. It is worth noting that at current levels the share price is almost identical to pre-crash levels.

I believe the share price has been rising due to positive trading, as well as the effects of a new strategy to streamline operations and more emphasis on rewarding investors.

The bull case

Aviva announced last year that it was to undergo a transformation whereby it would look to offload certain businesses within the group. This would allow it to focus on core territories such as the UK, Canada, and Ireland. It has been working hard to successfully do this and in the past two months alone has confirmed sale of its Italian and Polish businesses. The reasoning behind this was to offload businesses that perhaps weren’t yielding the best performance and profitability. If this strategy pays off, the core territories mentioned should yield more profit, which could lead to better investor returns.

In addition to this, Aviva also confirmed it will use the proceeds from the sale of its businesses to pay down debt, invest in core territories operations but perhaps more tellingly, reward shareholders. It committed to return £4bn to investors by the end of 2022, which included a share buyback scheme. This will have definitely boosted Aviva shares recently.

Performance has been positive recently too. A Q3 update released last month made for good reading. Aviva reported good progress in all its divisions, but Savings and Retirements and General Insurance had risen most compared to the same period last year, which stood out to me. Growth and efficiency targets were on track for its full-year guidance. Of the £750m share buyback scheme mentioned, £450m has been completed by this point, which was confirmed in the report. 

Risks and my verdict

Aviva’s current transformation is complex. Selling businesses as well as rewarding investors with proceeds and paying down debt is easier said than done. Any negative news could affect performance and payouts. Furthermore, current macroeconomic issues such as rising inflation and currency headwinds linked to the pandemic and Brexit could affect this strategy as well as performance and payouts. 

Overall I like Aviva shares for my portfolio and would happily buy the shares at current levels. Aviva has a clear strategy in place to streamline operations and is committed to rewarding investors. It currently has a dividend yield of close to 4% which would make me a nice passive income. This is higher than the FTSE 100 average of 3%. At current levels, the Aviva share price looks like a bargain too.

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  • Since 2016, annual revenues increased 31%
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Jabran Khan has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Watch out! Your supermarket trolley could add 25% to your shop

Image source: Getty Images


The weekly food shop is an expense that every household in the UK will be accustomed to. As a result, supermarket chains are amongst some of the wealthiest retail companies in the world. The average store brings in £160.5 billion every single year!

Despite these profits, supermarkets have ways to trick customers into spending more money than they need to. Recent reports have revealed the latest supermarket trick that could have you spending 25% more each time you visit!

Here’s how to spot it and how you could make savings on your food shop this year.

The trolley that makes you spend more at the supermarket!

Some UK supermarkets are now using parallel-handled trolleys that have handles like those on a wheelbarrow rather than one straight handlebar. Recent research by Bayes Business School has found that the newly designed parallel-handled trolley could add £7 to your weekly shop!

The reason behind the new trolley’s impact is likely to be unexpected!

According to the research, when shoppers push the new trolley, it activates their bicep muscles instead of their tricep muscles. The psychology behind it is that we associate using our bicep muscles with pulling things towards us and our tricep muscles with pushing things away. Apparently, using parallel-handled trolleys puts shoppers in a better position to accept things that they like. And as a result, they are more likely to add more to their trolley!

City, University of London conducted a further survey that found the new trolley design could increase your food shop by 25%. With the old trolley, participants in the survey spent an average of £22. However, those who used the new design added an extra £7 worth of goods to their basket.

How to save money on your food shopping

In light of this research, the most obvious way to save money on your food shopping is to stick to the traditional shopping trolley!

However, even before the new trolleys came into play, Brits still spent more than they needed to on their weekly shop. If you are guilty of overspending at the supermarket each week, here’s how to make some serious savings!

Shop at the right time

I worked in Morrisons for over a year, and I learned that timing your food shop really matters!

If you shop at the right time, you will notice that many food items are reduced by up to half of their original price! Supermarkets do this for fresh produce that can’t be sold past its sell-by date.

To reduce waste, staff spend the end of each working day decreasing the price of items that are close to their sell-by date. Therefore, if you chose to shop near closing time, you could bag yourself some great savings!

Collect points and use loyalty cards

Ever said ‘no’ when asked if you want to sign up for a loyalty card?

Too often, shoppers decline to sign up in a bid to save time or avoid being bombarded with spam emails. However, signing up for supermarket loyalty schemes could actually lead to excellent savings!

For example, if you walk around Tesco you will notice that most items have two prices. The more expensive price is how much a non-Clubcard member will need to spend. The cheaper price (usually shown in yellow) is the cost for anyone who has a loyalty card.

While the price differences may seem small at first, making the most of Clubcard offers every time you shop can really add up! Tesco claims that it saves its customers £400 per year with its Clubcard scheme.

Making a shopping list

This one may sound simple, but you may be shocked at the difference a basic shopping list can make to your expenses!

Having a list to hand when you do your shop will stop you from buying extra items that you don’t need. This means that, even with supermarket tricks in place, you should be able to say no to items that aren’t necessary.

The best way to make a shopping list is to plan your weekly meals in advance and buy only the items that are needed for these meals. A good tip is to try to plan your meals so that some ingredients can be used more than once to cut down the number of items you need to buy.

Use coupons

It’s common practice to use discount codes and coupons when shopping online. However, many UK supermarket shoppers don’t realise they can use discounts in store as well!

Some supermarkets will send discount codes to loyalty scheme members, but others can be trickier to find. 

A great place to look is WeThrift. The discount site regularly uploads working codes that can be used to save money in hundreds of UK stores. Simply download the coupon and show it in store to receive money off your next food shop. 

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Some offers on The Motley Fool UK site are from our partners — it’s how we make money and keep this site going. But does that impact our ratings? Nope. Our commitment is to you. If a product isn’t any good, our rating will reflect that, or we won’t list it at all. Also, while we aim to feature the best products available, we do not review every product on the market. Learn more here. The statements above are The Motley Fool’s alone and have not been provided or endorsed by bank advertisers. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Barclays, Hargreaves Lansdown, HSBC Holdings, Lloyds Banking Group, Mastercard, and Tesco.


This FTSE 250 stock is down over 20% in 6 months! Is it an opportunity?

FTSE 250 incumbent Moonpig (LSE:MOON) has seen its share price drop in the past six months. At current levels, is there an opportunity for me to pick up cheap shares for my portfolio? Let’s take a look.

Greeting cards giant

Moonpig is an internet-based greeting cards, gifts, and flower business. The rise in tech has seen the greeting cards market move online where consumers can pick, personalise, and directly send a greeting card, a gift, or flowers, to a loved one.

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Markets around the world are reeling from the coronavirus pandemic… and with so many great companies trading at what look to be ‘discount-bin’ prices, now could be the time for savvy investors to snap up some potential bargains.

But whether you’re a newbie investor or a seasoned pro, deciding which stocks to add to your shopping list can be a daunting prospect during such unprecedented times.

Fortunately, The Motley Fool UK analyst team have short-listed five companies that they believe STILL boast significant long-term growth prospects despite the global upheaval…

We’re sharing the names in a special FREE investing report that you can download today. And if you’re 50 or over, we believe these stocks could be a great fit for any well-diversified portfolio.

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As I write, shares in Moonpig are trading for 380p, whereas six months ago shares were trading for 21% higher at 487p. Moonpig shares are down 7% over a 12-month period overall as they were trading for 410p this time last year.

I believe Moonpig’s share price has been detrimentally affected by recent performance linked to macroeconomic issues and pressures.

Bearish attitude

There are a few factors that are putting me off Moonpig shares right now. Firstly, performance has dropped from 2021 levels, which is worrying. The FTSE 250 incumbent released an interim report today for the six months ended 31 October. It showed that revenue and profit were 8.5% and 30.6% less than the same period last year. There were some positives which pointed towards a higher customer base and a new record for attached gifting levels. This is when a consumer attaches a gift to a card when making a purchase. Furthermore, debt levels did decrease too.

Debt is a major concern for me. Moonpig shares only debuted on the London Stock Exchange in February and the share price has been quite volatile since then. Debt levels are quite high and Moonpig points towards “technical reasons” which usually means technology-related cost and infrastructure needed to run an online-only business.

Competition in the online greeting sector is getting intense. Other major players in the market are vying for the same customer base. Funky Pigeon is one such competitor.

The rise in cases and the new Omicron variant will worry consumers as, after all, greeting cards are a discretionary or luxury expense. If cases rise and restrictions come into force, consumers may be worried about their pockets and steer clear of non-essential spending.

Finally, rising inflation and costs are a worry for all businesses and Moonpig is not exempt. Rising costs can affect margins and investor returns and if these costs are passed on to its customers, the same customers could look for cheaper alternatives. 

A stock I’m avoiding

At current levels and the current state of play, I would not buy Moonpig shares. Despite its cheapened share price, for me the negatives outweigh any positives the firm does possess. It is worth noting that some of the issues could be short term. These include Covid-19 implications and rising inflation. I believe 2021 performance was over-inflated due to the pandemic. This led to people keeping in touch using technology. I personally used online greeting cards when I wasn’t able to see my friends and loved ones while in lockdown. I will keep an eye on developments.

FREE REPORT: Why this £5 stock could be set to surge

Are you on the lookout for UK growth stocks?

If so, get this FREE no-strings report now.

While it’s available: you’ll discover what we think is a top growth stock for the decade ahead.

And the performance of this company really is stunning.

In 2019, it returned £150million to shareholders through buybacks and dividends.

We believe its financial position is about as solid as anything we’ve seen.

  • Since 2016, annual revenues increased 31%
  • In March 2020, one of its senior directors LOADED UP on 25,000 shares – a position worth £90,259
  • Operating cash flow is up 47%. (Even its operating margins are rising every year!)

Quite simply, we believe it’s a fantastic Foolish growth pick.

What’s more, it deserves your attention today.

So please don’t wait another moment.

Get the full details on this £5 stock now – while your report is free.


Jabran Khan has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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