With a wine glass in one hand and my smartphone in the other, I sent cut-and-paste cold messages to strangers. They went something like this: “Hey, Hun! Hope you’re well, I’ve been thinking about you! I wanted to pick your brain about my new business. I think it’s something that would be PERFECT for you. I’m free tomorrow at noon, can we chat on the phone then? Xo Em.”
Yes, I was one of those people — a multi-level marketing (MLM) rep. You’ve seen them, maybe you purchase from them, but their messages are typically all the…
