: Beyoncé’s Ivy Park to part ways from Adidas: report

March 24, 2023

Adidas and Beyoncé’s activewear brand Ivy Park are reportedly parting ways, according to a report from The Hollywood Reporter on Thursday.

Beyoncé relaunched her Ivy Park line in 2018 with Adidas
ADS,
-0.70%
as part of a creative partnership.

The report said the artist has mutually agreed with the German sportswear to go their separate ways due to creative differences, citing a person familiar with the situation.

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