Best Buy is upping its membership offerings. But retail and marketing experts are questioning if consumers will see the value in paying for the perks the electronics giant is providing.
The Minneapolis-based company BBY announced Thursday an array of membership options, dubbed My Best Buy Memberships. The key added offering is My Best Buy Plus, which costs $49.99 annually and includes free two-day shipping, exclusive member-only prices on items, exclusive access to sales and “highly anticipated products” and an extended return/exchange…
