Nike warns turnaround ‘won’t be linear,’ but sees signs of life at retail chains

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Nike Inc. executives on Tuesday said the sneaker maker’s recovery won’t be “linear” and warned of falling second-quarter sales and a roughly $1.5 billion hit from U.S. tariffs, but the company’s longer-term demand outlook at retail stores appeared to lift investors’ spirits.

The remarks, made during Nike’s

NKE fiscal first-quarter earnings call, came as Wall Street searches for signs that the athletic-gear giant’s turnaround plans are working, roughly one year into Chief Executive Elliott Hill’s leadership.

This post was originally published on Market Watch

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