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Customers of Southwest Airlines Co. may gripe about paying what was formerly free for decades — but at least one Wall Street analyst believes it will boost the company’s profits and its stock price.
Southwest’s plan to end its bags-fly-free policy was
first revealed in March, but on Tuesday, the company announced that one piece of checked luggage will cost $35, while a second will cost an additional $10. The fees will go into effect on May 28, with exceptions for Business Select fares and “A-List Preferred” members of the Rapid Rewards loyalty program.
This post was originally published on Market Watch