If I’d invested £1,000 in Sainsbury’s shares at the start of 2023, here’s what I’d have now

Sainsbury’s (LSE:SBRY) is one of the FTSE 100‘s most popular shares. This is because it’s one of the few UK supermarket stocks available to trade on the public market. With that in mind, how much better off would I be had I bought the stock earlier this year?

A whole basket of returns

If I’d invested £1,000 just under three months ago, the retail stock would’ve generated a return of approximately 17% on my investment. This translates to roughly a profit of £117, excluding broker fees and/or capital gains tax.

Metrics Sainsbury’s shares
Amount invested £1,000
Stock growth 17%
Total dividends N/A
Total return £1,170
Data source: Sainsbury’s

Given the time frame and wider performance of the stock market, Sainsbury’s shares have actually generated a rather large return. The FTSE 100 is flat, while the S&P 500 is only up 3% since January. Nonetheless, there are several reasons for the shares’ recent rally.

The first being that undervalued stocks got lots of attention at the start of the year as UK shares were recovering from the events of the mini budget in October. Sainsbury’s share price then got a further boost when Bestway bought a huge stake worth £250m in the company.

Investors are hoping that Bestway’s position could benefit JS given the former’s expertise in cutting costs. And with a strong Christmas update as well, sentiment continued to stay positive for the orange-labelled supermarket.

Metrics Q3 2023 Q3 2022
Grocery 5.6% 12.5%
General merchandise 4.6% -6.9%
Like-for-like sales (ex. fuel) 5.9% -4.5%
Like-for-like sales (inc. fuel) 6.8% 0.6%
Data source: Sainsbury’s

Will there be a difference?

Having said that, Sainsbury’s shares may find it difficult to make such big gains moving forward — at least in the short term. The stock has been trading sideways since late January. Investors are cautious that the grocer may not be able to meet its improved outlook given the continued uptick in food inflation.

Metrics FY23 outlook
Profit before tax (PBT) £630m to £690m
Free cash flow £600m
Data source: Sainsbury’s

The shakiness surrounding the company’s market share isn’t entirely convincing either. This could indicate that customers are fleeing to discounters Aldi and Lidl, consequently depressing sales at Sainsbury’s.

Grocery Market Share.
Data source: Kantar

Are Sainsbury’s shares worth buying?

Putting that side, it must be said that the conglomerate has a stellar balance sheet, especially when compared to Tesco. Pair that with a healthy dividend yield of 4.1% and there’s an argument to be made that Sainsbury’s stock may be a better investment than its bigger counterpart.

Sainsbury's Financials.
Data source: Sainsbury’s

What’s more, it has got attractive valuation multiples — all of which are below the industry average, even after this year’s strong performance so far. That said, the stock has an average price target of £2.48. And with Sainsbury’s share price currently at £2.63, this puts it 6% above its target price.

Metrics Sainsbury’s Industry average
Price-to-book (P/B) ratio 0.8 1.4
Price-to-sales (P/S) ratio 0.2 0.3
Price-to-earnings (P/E) ratio 10.5 13.4
Forward price-to-sales (FP/S) ratio 0.2 0.4
Forward price-to-earnings (FP/E) ratio 13.7 12.4
Data source: Google Finance

This could mean that there’s more chance of the stock declining than rising further. Therefore, it’s no surprise to see that brokers from Jefferies and JP Morgan remain ‘underweight’ on the stock.

The group could very well see further share-price gains in the medium term through better and more efficient cost savings, especially now that Bestway is on board. Additionally, the retailer’s Argos division could expand successfully and bring a strong and growing revenue stream while expanding margins.

However, I don’t see this happening any time soon. There doesn’t seem to be catalysts pointing towards a meaningful growth in market share nor earnings. As such, if I’d bought Sainsbury’s shares at the start of the year, I would be looking to sell them for a profit given the limited growth potential, and reinvest in a different British stock to buy and hold for the long term.

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