Adidas AG’s chief executive and senior leaders in Germany discussed as far back as four years ago the risk of continuing a relationship with Kanye West that they feared could blow up at any moment, according to people familiar with the matter and documents reviewed by The Wall Street Journal.
A 2018 presentation to members of the Adidas
ADS,
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executive board, a group that included CEO Kasper Rorsted and the head of human resources, highlighted the risks for employees interacting with West and detailed mitigation strategies for the relationship with the Yeezy creator, including cutting ties with the rapper-turned-designer, documents show.
